Just because you can use the font that looks like it’s wearing bellbottoms, doesn’t mean you should.
—Jason Santa Maria
Posts Tagged ‘Typography’
Good typography can never be humorous. It is precisely the opposite of adventure.
—Jan Tschichold
Knowledge of the quality of a typeface is of the greatest importance for the functional, aesthetic and psychological effect of printed matter.
—Josef Muller-Brockmann
From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.
—Adrian Frutiger
You can do a good ad without good typography, but you can’t do a great ad without good typography.
—Herb Lubalin
I have never designed a logotype without first trying it in Helvetica. It is still the most versatile, classic and readable of all typefaces.
—Steff Geissbuhler
Of all the achievements of the human mind, the birth of the alphabet is the most momentous.
—Frederic Goudy
Typefaces are things, not pictures of things.
—Eric Gill