Focus on your type. It’s the most important skill a designer can have.

—Frank Chimero

Typography was never strictly buisness for me. It’s a hobby turned into profession. It’s a love affair.

—Panos Vassiliou

It’s the interplay between fonts that gives them energy.

—H&FJ

To me, typography is a crucial element in setting the formalness or informality of a design.

—Doug Bowman

Many typefaces have died of an overdose.

—Massimo Vignelli

Most of the time it is not the typeface but the bad handling of it, or the insensitive choice and inappropriate use of it, that disturbs and inflates its usage.

—Massimo Vignelli

When it comes to type, there is only one criterion: excellence of the typeface and appropriateness of the choice.

—Massimo Vignelli

What makes a printed page sing is its structure first; typeface second.

—Massimo Vignelli

In the last ten years, a dozen imitations of Helvetica have emerged and are confusing the market. None of them, however, are better than the original.

—Massimo Vignelli

San-serif, looked at in detail, is admittedly capable of improvement, but there is no doubt that it is the basic form from which the typeface of the future will grow. Other individual expressive possibilities of type have nothing to do with typography.

—Jan Tschichold